There is a tradition in marketing that says that you need an average of at least seven contacts with a potential customer before you get a sale. It might go something like this:
- The potential customer calls or emails you or signs up to your list. (That’s the first contact.)
- You reply. (That’s the second contact.)
- You follow up 10 days later with a phone call (etc)
- They have some more questions so you send more information in the post
- You email
- You call again
- They call you and they’re ready to buy
Which contact number do you stop at?
A typical seven step sales process may go:
