If you’re not using social media in your advertising, you’re missing out:
Tag: Cinnamon Edge Consultancy
Ways To Reduce Your PPC Marketing Cost
PPC is Pay Per click Marketing. Not sure what that is? Just do a search on Google or another search engine and look to the left (and sometimes the top) for ’sponsored listings’. You, the business owner, set these up so only interested parties see the adverts. If they click on the adf, you pay a small fee; if they don’t click, you don’t pay.
PPC marketing is best well suited for those websites that have not yet established themselves in the world of the organic search engine results, or if you have something that is time-sensitive and you want to promote it now!
Are Your Business Reward Systems COSTING You?
A lot of businesses use motivators to, well, motivate their staff. You may well be one of them. However, research shows that…
Contingent motivators can do harm
That’s right – carrots and sticks don’t work!
Many businesses give incentives to get tasks done. If you want a specific task done, this system can still work.
The snag is…
SEO Needs Patience!
Sorry, but SEO doesn’t always happen overnight.
Brad Gosse says it for us:
And just using SEO to solve all your business problems won’t work either! Think carefully, and include it as just a part of your marketing mix.
Getting People (‘Traffic’) to Your Site…and a Caveat
There are many ways to get visitors to your site, including:
- Pay Per Click (PPC) advertising
- Inbound links from other, relevant or complementary, sites
- Articles (online and offline)
- Email marketing (more to come…) (continue reading…)
Four Crucial Things You Need to Do to Build Your List
Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.
The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee (including us, it must be said!), there are also many ways that can spread the word about your sites in a more cost free way.
