Getting You Ahead of Your Competitors

Yup, watch this video on the placebo effect by Ben Goldacre (the famous doctor who exposes dubious science dressed up to look valid), and you’ll also find out out about marketing your product and customer care.

Enjoy.

Are you using social media marketing in your business? No? Well, then think again. Stunning stats in this presentation – including the one which says that this year, 2010, Millennials (the X and Y generations) will surpass the Boomers’ generation in the workforce. Implications? View on:

PPC is Pay Per click Marketing. Not sure what that is? Just do a search on Google or another search engine and look to the left (and sometimes the top) for ’sponsored listings’. You, the business owner, set these up so only interested parties see the adverts. If they click on the adf, you pay a small fee; if they don’t click, you don’t pay.

 PPC marketing is best well suited for those websites that have not yet established themselves in the world of the organic search engine results, or if you have something that is time-sensitive and you want to promote it now! 

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His book was great. Don’t have time to read it? This 17 minute lively talk gets the idea across very well.

Sorry, but SEO doesn’t always happen overnight.

Brad Gosse says it for us:

And just using SEO to solve all your business problems won’t work either! Think carefully, and include it as just a part of your marketing mix.

Opt-In Lists – Introduction

Having an opt-in list will help you build a list of prospects who are interested in your service or product. Once you build your list, you can send out emails and letters to promote to your ’subscribers’.

In the sidebar of this site, you can see the form we use for one of our opt-in lists.

 This and following articles will tell you about building your lists.

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