PPC is Pay Per click Marketing. Not sure what that is? Just do a search on Google or another search engine and look to the left (and sometimes the top) for ’sponsored listings’. You, the business owner, set these up so only interested parties see the adverts. If they click on the adf, you pay a small fee; if they don’t click, you don’t pay.
PPC marketing is best well suited for those websites that have not yet established themselves in the world of the organic search engine results, or if you have something that is time-sensitive and you want to promote it now!
