The days are past (if they ever existed) when a person, company or brand could tightly control their reputation – online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over.

Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world.