Running a business can seem overwhelming at times. With so much to do and so many things to think about, it sometimes feels like you’re getting nothing done and going nowhere. Sound familiar? Paradoxically, this is especially true of small businesses and start ups, where you’ll often have so...
Cinnamon Edge
Why We Use WordPress
WordPress is an open-source website building software that now powers 22 percent of all websites worldwide and is still growing in popularity, but why do we use it for nearly all the website projects we’re involved in? And why do we recommend a WP site for most of our...
Why We Worry About You
Your business is different. Despite what others might tell you, your business is different, because it’s yours. Telling you your business is the same as everyone else’s doesn’t just undervalue the unique contribution you make, it should also set your alarm bells ringing. After all, if we treated your...
Breakfast Networking is a Big Hit
The first two Jersey Chamber networking breakfasts have been and gone, and it’s clear from the response so far that the idea is a big hit with Jersey business owners, with both events selling out in a couple of days. The March meeting was held at The Niche, in...
Who’s Your Favourite Customer?
Ask yourself that one simple question and you’ll have gone a long way towards choosing your best approach to finding more of the same, or at least very similar. Better yet, by tapping into the emotional aspect, you’re sidestepping a big part of the analysis process – ‘favourite’ is a...
Breakfast Club Details Confirmed
Jersey Chamber of Commerce has confirmed the time, date and location for their first ever Breakfast Networking event. The first meeting takes place at The Niche, in Bond Street, from 8.am on Thursday 20th March, and will finish around an hour later. We’ll also have a speaker at the...
Jersey Chamber’s New Breakfast Networking Club
Great News for Jersey Business Owners “Interestingly over 50% of members join Chamber for networking opportunities so we have a responsibility to you, our members, to provide more networking events which we hope you will find attractive.” – from the Jersey Chamber website Great news for smaller businesses in...
What’s Behind The Cinnamon Edge Logo?
We sometimes get asked about the origin of the Cinnamon Edge logo (and the Cinnamon edge name). I’ll come back the name later, but first, let’s look at the logo. There are two ways logos can work for a business The logo indicates the business name or its products...
How to Avoid the Clients From Hell
Or, how to get more of the clients you really want and none of those you don’t Nothing strangles a business more effectively than poor cash flow, and few things cause more cash flow problems than clients who don’t pay on time, or at all. These are the clients from...
Joining Jersey Chamber of Commerce
We’ve always been keen and active members of our local Chamber of Commerce. Previously, this was the Bury St Edmunds Chamber, and we’re still in touch with our old friends there (fellow members and officials). As soon as we came to Jersey, we made contact with the Jersey Chamber...
QR Codes
QR Codes are a great mobile tool. QR stands for Quick Response and a QR Code stores data which can be read digitally by: Scanners in stores or using the camera QR code readers which are installed on smartphones
The Post-Crisis Consumer: How to Connect With Them
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful...
How the Market Can Keep the Streams Flowing
Cinnamon Edge Talk on How to Write Engaging Content & Use it to Your Business Advantage at Chamber Breakfast
It was like the title says! There was a lot to pack into 35 minutes, but we managed – several people came up afterwards to say
“An Invaluable Workshop”
The special workshop we presented on Wednesday, in partnership with Bury St Edmunds Chamber of Commerce, was very well attended and we’re delighted to say the feedback from delegates has been excellent. We spoke about “Effective Online Marketing for Today’s Businesses”,
Happy to Help the Hospice
We’ve been very happy to support St Nicholas Hospice Care for the last few years, mainly through the Towergate Accumulator Challenge. This year, though, another opportunity arose, with the latest edition of Girls Night Out – a late night sponsored walk (ladies only) around Bury St Edmunds.
New Workshop – Effective Online Marketing Coming Up!
More and more people are using the Internet to find businesses – the question is, can your business be found online? As part of the Business Festival, the Bury St Edmunds Chamber of Commerce is teaming up with local Internet Marketing experts Cinnamon Edge to deliver a value-packed ‘online...
63 Ways to Save Your Business – Cinnamon Edge Book Now Available
We’ve just added to Kindle! 63 Ways to Save Your Business . You won’t find too much high-tech stuff in the first eight chapters of 63 Simple Ways to Save Your Business – just genuinely simple things you can do to help you survive and even thrive now and...
Search Engine Optimisation – SEO – Cinnamon Edge Book Now Available on Bookboon
Get your FREE copy of Search Engine Optimisation here – written by Jacqui Carrel. Search Engine Optimisation (also known as search engine optimization or SEO) is touted as being very difficult. It is if you don’t know what you are doing but, given the tools and the know-how, any business...
Permission Marketing – Cinnamon Edge Book Now Available on Bookboon
Get your FREE copy of Permission Marketing here – written by Roy Everitt. With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customers have learned to
Niche Seminar Secrets – Bitesize Edition – Cinnamon Edge Book Now Available on Kindle
Just added to Kindle! Niche Seminar Secrets – Bite Size This simple guide to planning and running seminars and workshops will introduce you to the Niche Seminar System that’s used by successful seminar producers around the world.
Irregular Beats of the Heart – Poetry for Valentines – Book Now Available
Poetry for Valentines, from an accomplished poet, written over eight emotional years. From romantic to roistering, cheeky to challenging, a book of genuine poetry for real lovers – of poetry, of people, of love.
How to Become a Foot Care Professional – Cinnamon Edge Book Now Available
How to Become a Foot Care Professional now released!
Seminar & Workshops Secrets – Cinnamon Edge Book Now Available on Kindle
The Complete Secrets to Seminar Success now released!
Competitor Analysis – Cinnamon Edge Book Now Available on Kindle
Easy Competitor Analysis – How to Find What Your Competitors Are Up To, & How to Benefit From That Valuable Knowledge (Business Building) now released!
The Towergate Accumulator Challenge 2011
The Towergate Accumulator Challenge 2011 The Fifty Quid Challenge (our name for the Towergate Accumulator Challenge) launched this evening! Participating businesses will be given £50 each by the generous Towergate CEO Paul Whittaker – each business then seeks to get as much ROI as possible in the next 3...
Google Places – Why You Need to Get YOUR Listing and Optimise It
Cinnamon Edge Places Workshop Google Places is that part that pops up on page one for many searches – it currently comprises: A map on one side and details of up to seven of those businesses on the other The map has pointers on it, showing where those businesses are located These...