Most of our customers hire us to help them with their digital marketing, and they often begin with an updated or completely new website. The aim for all businesses, though, should be to make sure their marketing is a reliable investment rather than a cost. Digital marketing, in various...
Websites
Don’t Struggle Alone
Running a business can seem overwhelming at times. With so much to do and so many things to think about, it sometimes feels like you’re getting nothing done and going nowhere. Sound familiar? Paradoxically, this is especially true of small businesses and start ups, where you’ll often have so...
Why We Use WordPress
WordPress is an open-source website building software that now powers 22 percent of all websites worldwide and is still growing in popularity, but why do we use it for nearly all the website projects we’re involved in? And why do we recommend a WP site for most of our...
Something We Can All Do Today
We recently came across this TED talk and it got us thinking – and gave us something to do! So universal and yet so often neglected, the 404 page on your site (and ours) might be a massive missed opportunity. Renny Gleeson explains Have you fixed yours yet?
Why Mobile Websites are a Waste
Another reason we use WordPress for our websites is so you can save yourself the trouble and expense of a separate mobile site. Don’t get me wrong: the need for a mobile-friendly site is bigger than ever. In fact, it’s overwhelming, since more than half your website’s visitors are likely...
Why We Use WordPress
WordPress is an open-source website building software that now powers 22 percent of all websites worldwide and is still growing in popularity, but why do we use it for nearly all the website projects we’re involved in and why do we recommend a WP site for most of our...
How to Avoid the Clients From Hell
Or, how to get more of the clients you really want and none of those you don’t Nothing strangles a business more effectively than poor cash flow, and few things cause more cash flow problems than clients who don’t pay on time, or at all. These are the clients from...
Google, SEO and Your Website
Although Google declined to make an an announcement, saying they had “nothing to announce”, there’s little doubt that some adjustments to their algorithms took place in August and again early in September. There was a lot of chatter about it in SEO circles…
404: The Story of a Page Not Found
Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
Search Engine Optimisation – SEO – Cinnamon Edge Book Now Available on Bookboon
Get your FREE copy of Search Engine Optimisation here – written by Jacqui Carrel. Search Engine Optimisation (also known as search engine optimization or SEO) is touted as being very difficult. It is if you don’t know what you are doing but, given the tools and the know-how, any business...
Really Simple SEO For Business Owners – Cinnamon Edge Book Now Available
Really Simple SEO for Business Owners now released!
Competitor Analysis – Cinnamon Edge Book Now Available on Kindle
Easy Competitor Analysis – How to Find What Your Competitors Are Up To, & How to Benefit From That Valuable Knowledge (Business Building) now released!
Getting People (‘Traffic’) to Your Site…and a Caveat
There are many ways to get visitors to your site, including: Pay Per Click (PPC) advertising Inbound links from other, relevant or complementary, sites Articles (online and offline) Email marketing (more to come…)