Finally, we come to growing your subscriber list online. There are several ways to do this, but all of them are dependent on getting people to your website in the first instance, ideally preconditioned to share their contact details with you.
Marketing
Email Marketing Part Three
Last time I said we would look at some different ways you can get new people onto your email database. We can divide this task into two distinct halves Online subscription Offline subscription Online subscribers can be added in a more or less automated way, and we’ll look at...
Email Marketing Part Two
I’m going to assume from this point onwards that you already capture the contact details of your customers and that you probably have a list of former customers that you can add to your database. Now you will want to add some more names to those lists, of potential...
Email Marketing Part One
The answers to these three questions will determine how well your email marketing works: How targeted is your subscriber list? How well do your emails promote your products and services? How frequently do you send your emails?
Digital Marketing Options
Most of our customers hire us to help them with their digital marketing, and they often begin with an updated or completely new website. The aim for all businesses, though, should be to make sure their marketing is a reliable investment rather than a cost. Digital marketing, in various...
JJ Abrams on The Mystery Box
This entertaining TED talk from JJ Abrams looks at the power of storytelling in engaging an audience (customers and clients included). Add the extra ingredient of mystery and your story becomes much more powerful. Remember “Lost”? Magical stuff from Abrams:
Why We Use WordPress
WordPress is an open-source website building software that now powers 22 percent of all websites worldwide and is still growing in popularity, but why do we use it for nearly all the website projects we’re involved in? And why do we recommend a WP site for most of our...
Something We Can All Do Today
We recently came across this TED talk and it got us thinking – and gave us something to do! So universal and yet so often neglected, the 404 page on your site (and ours) might be a massive missed opportunity. Renny Gleeson explains Have you fixed yours yet?
Too Much Choice?
Ever walked out of a shop because you just couldn’t decide? Did you go back or did you go somewhere less confusing? Tempting as it is to offer something for everyone, most of us don’t react well to overwhelming choice. In this TED talk, Sheena Iyengar explains how and...
Seth Godin on Spreading Ideas
Some of Seth’s own ideas can seem a bit “out there”, and yet he manages to get them to spread. How does he do this and why is that important to him, to you and to your business? No one can explain better than Seth himself. Can you apply...
Choice, Happiness and Spaghetti Sauce?
Unless you’ve been living in a cave for the last decade or more, you’ll recognise Malcolm Gladwell and/or his book titles (Tipping Point and Blink, among others). Does he lead or does he spot new ideas quicker than the rest of us? Whichever is the case, following him closely...
A Different Way to Think About Marketing
Can you really compare marketing to physics? Do the same laws apply? Here, Dan Cobley explains how his love and knowledge of physics helps him see marketing in a different way and how tapping into an interest of your own can help you have a more direct and personal...
Seth Godin on The Tribes We Lead
You might have read Seth Godin’s books or his blog posts or you might just have seen his name cropping up. He’s one of the biggest names in marketing – not least because he doesn’t “do marketing” the way most people do marketing. Being distinct is what it’s all...
What Are You Here For?
Deep, eh? No, not really. In business, especially a new or small business, you can spend a lot of time doing a lot of different things and you might even do most of them pretty well. But we’ve come across a few people recently who seem to want to...
Why We Worry About You
Your business is different. Despite what others might tell you, your business is different, because it’s yours. Telling you your business is the same as everyone else’s doesn’t just undervalue the unique contribution you make, it should also set your alarm bells ringing. After all, if we treated your...
Why Mobile Websites are a Waste
Another reason we use WordPress for our websites is so you can save yourself the trouble and expense of a separate mobile site. Don’t get me wrong: the need for a mobile-friendly site is bigger than ever. In fact, it’s overwhelming, since more than half your website’s visitors are likely...
Who’s Your Favourite Customer?
Ask yourself that one simple question and you’ll have gone a long way towards choosing your best approach to finding more of the same, or at least very similar. Better yet, by tapping into the emotional aspect, you’re sidestepping a big part of the analysis process – ‘favourite’ is a...
Breakfast Club Details Confirmed
Jersey Chamber of Commerce has confirmed the time, date and location for their first ever Breakfast Networking event. The first meeting takes place at The Niche, in Bond Street, from 8.am on Thursday 20th March, and will finish around an hour later. We’ll also have a speaker at the...
How to Avoid the Clients From Hell
Or, how to get more of the clients you really want and none of those you don’t Nothing strangles a business more effectively than poor cash flow, and few things cause more cash flow problems than clients who don’t pay on time, or at all. These are the clients from...
Joining Jersey Chamber of Commerce
We’ve always been keen and active members of our local Chamber of Commerce. Previously, this was the Bury St Edmunds Chamber, and we’re still in touch with our old friends there (fellow members and officials). As soon as we came to Jersey, we made contact with the Jersey Chamber...
Google, SEO and Your Website
Although Google declined to make an an announcement, saying they had “nothing to announce”, there’s little doubt that some adjustments to their algorithms took place in August and again early in September. There was a lot of chatter about it in SEO circles…
QR Codes
QR Codes are a great mobile tool. QR stands for Quick Response and a QR Code stores data which can be read digitally by: Scanners in stores or using the camera QR code readers which are installed on smartphones
The Post-Crisis Consumer: How to Connect With Them
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful...
How the Market Can Keep the Streams Flowing
How to Get Your Ideas to Spread
Need some ideas in the first place? Contact Cinnamon Edge! In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas...
Felix Baumgartner’s Jump: Brave – and Fantastic Marketing Too!
How many of us tuned in to see this, and then watched it again on YouTube and online news sites? How many
3 ways to (usefully) lose control of your brand
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation – online chatter and spin mean that
404: The Story of a Page Not Found
Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
What Physics Taught Me About Marketing
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using
How Can Networking Help With Your Marketing? Part 1
How can networking help with YOUR marketing? The short answer is, networking really helps! You build up a bank of associates and friends, and also gather a lot of marketing information. But networking can be a waste of time if it’s not done properly. Yes, there is a skill...