Finally, we come to growing your subscriber list online. There are several ways to do this, but all of them are dependent on getting people to your website in the first instance, ideally preconditioned to share their contact details with you.
Online Marketing
Digital Marketing Options
Most of our customers hire us to help them with their digital marketing, and they often begin with an updated or completely new website. The aim for all businesses, though, should be to make sure their marketing is a reliable investment rather than a cost. Digital marketing, in various...
Why We Use WordPress
WordPress is an open-source website building software that now powers 22 percent of all websites worldwide and is still growing in popularity, but why do we use it for nearly all the website projects we’re involved in? And why do we recommend a WP site for most of our...
Something We Can All Do Today
We recently came across this TED talk and it got us thinking – and gave us something to do! So universal and yet so often neglected, the 404 page on your site (and ours) might be a massive missed opportunity. Renny Gleeson explains Have you fixed yours yet?
What Are You Here For?
Deep, eh? No, not really. In business, especially a new or small business, you can spend a lot of time doing a lot of different things and you might even do most of them pretty well. But we’ve come across a few people recently who seem to want to...
Why Mobile Websites are a Waste
Another reason we use WordPress for our websites is so you can save yourself the trouble and expense of a separate mobile site. Don’t get me wrong: the need for a mobile-friendly site is bigger than ever. In fact, it’s overwhelming, since more than half your website’s visitors are likely...
How to Avoid the Clients From Hell
Or, how to get more of the clients you really want and none of those you don’t Nothing strangles a business more effectively than poor cash flow, and few things cause more cash flow problems than clients who don’t pay on time, or at all. These are the clients from...
Google, SEO and Your Website
Although Google declined to make an an announcement, saying they had “nothing to announce”, there’s little doubt that some adjustments to their algorithms took place in August and again early in September. There was a lot of chatter about it in SEO circles…
The Brand of You – Cinnamon Edge Book Now Available on Kindle
The Brand of You – Cinnamon Edge Book Now Available on Kindle! No one knows better than the business’ owner what
Why YOU Need Your Google Places Listing
Why is Google Places so important for YOUR business? The Places listings often dominate the first page of the results. Even where they do not push the standard results off the first page, they are still up there at the top. There can be as many as 7 Places listings...
Google Places – Why You Need to Get YOUR Listing and Optimise It
Cinnamon Edge Places Workshop Google Places is that part that pops up on page one for many searches – it currently comprises: A map on one side and details of up to seven of those businesses on the other The map has pointers on it, showing where those businesses are located These...
Increase Your Sales Quickly – Follow Up Several Times With Each Prospect & Client
There is a tradition in marketing that says that you need an average of at least seven contacts with a potential customer before you get a sale. It might go something like this: The potential customer calls or emails you or signs up to your list. (That’s the first...
Tricks of the Mind
If you understand what it is that makes us respond, you can use the knowledge to develop your marketing approach. Here are a few pointers: Your brain has three main areas. The outer cortex is known as the ‘new brain’ and is where rational thought takes place. The middle...
4 More Ways to Market Yourself For Free
We spoke in the last article about three ways to market yourself in a low cost or free way. Here are four more.
Social Media Revolution: Make Sure You Get Your Spot!
If you’re not using social media in your advertising, you’re missing out: