Tricks of the Mind

If you understand what it is that makes us respond, you can use the knowledge to develop your marketing approach. Here are a few pointers: Your brain has three main areas. The outer cortex is known as the ‘new brain’ and is where rational thought takes place. The middle...

Listening Get Results

Active Listening  A marketing friend said to people he mentors, “Can you ask a lot of questions?”  I think a good part to add to that must be, “Are you a good listener?”  It’s very easy, when someone has just started giving an answer, to assume you know what...