Last time I said we would look at some different ways you can get new people onto your email database. We can divide this task into two distinct halves Online subscription Offline subscription Online subscribers can be added in a more or less automated way, and we’ll look at...
Other
Digital Marketing Options
Most of our customers hire us to help them with their digital marketing, and they often begin with an updated or completely new website. The aim for all businesses, though, should be to make sure their marketing is a reliable investment rather than a cost. Digital marketing, in various...
JJ Abrams on The Mystery Box
This entertaining TED talk from JJ Abrams looks at the power of storytelling in engaging an audience (customers and clients included). Add the extra ingredient of mystery and your story becomes much more powerful. Remember “Lost”? Magical stuff from Abrams:
Seth Godin on The Tribes We Lead
You might have read Seth Godin’s books or his blog posts or you might just have seen his name cropping up. He’s one of the biggest names in marketing – not least because he doesn’t “do marketing” the way most people do marketing. Being distinct is what it’s all...
Around the Island
You might know that Roy is an “occasionally keen” cyclist. Meaning he has bouts of enthusiasm – usually related to whatever cycling challenge he has committed himself to and for which he feels more or less unprepared. Lacking a cycling goal this year, cycle training has, to all intents...
What Are You Here For?
Deep, eh? No, not really. In business, especially a new or small business, you can spend a lot of time doing a lot of different things and you might even do most of them pretty well. But we’ve come across a few people recently who seem to want to...
Why We Worry About You
Your business is different. Despite what others might tell you, your business is different, because it’s yours. Telling you your business is the same as everyone else’s doesn’t just undervalue the unique contribution you make, it should also set your alarm bells ringing. After all, if we treated your...
Why We Use WordPress
WordPress is an open-source website building software that now powers 22 percent of all websites worldwide and is still growing in popularity, but why do we use it for nearly all the website projects we’re involved in and why do we recommend a WP site for most of our...
Join us on June 12th?
The next of Jersey Chamber’s very successful series of breakfast networking meetings is on June 12, and we’ll be there. Sadly, we couldn’t make it to the May meeting but you can expect to see us if you come along to the Merchant House Brasserie, at the Jersey Museum. Doors...
Breakfast Networking is a Big Hit
The first two Jersey Chamber networking breakfasts have been and gone, and it’s clear from the response so far that the idea is a big hit with Jersey business owners, with both events selling out in a couple of days. The March meeting was held at The Niche, in...
Website Services for Law Firms
Website Services for Legal Professionals and Law Firms Attracting the legal clients you want to specialise in depends on presenting yourself and your firm in the best possible way from the beginning, starting with your website. These days you can’t just put up any old website and hope it will do the job, especially...
Joining Jersey Chamber of Commerce
We’ve always been keen and active members of our local Chamber of Commerce. Previously, this was the Bury St Edmunds Chamber, and we’re still in touch with our old friends there (fellow members and officials). As soon as we came to Jersey, we made contact with the Jersey Chamber...
Google, SEO and Your Website
Although Google declined to make an an announcement, saying they had “nothing to announce”, there’s little doubt that some adjustments to their algorithms took place in August and again early in September. There was a lot of chatter about it in SEO circles…
Dare to Disagree!
Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers — and how great research teams, relationships and businesses allow people to deeply disagree.
Connecting the World
Hector Ruiz, the executive chair of AMD, wants to give Internet access to everyone. In this talk, he shares his extraordinary life story and describes AMD’s 50×15 initiative that calls for connecting 50 percent of the world by 2015.
4 More Ways to Market Yourself For Free
We spoke in the last article about three ways to market yourself in a low cost or free way. Here are four more.
3 ways to Get Free Marketing
There are many ways to get noticed by prospects and current clients for free or very little cost. Here are three of them.
Are Your Business Reward Systems COSTING You?
A lot of businesses use motivators to, well, motivate their staff. You may well be one of them. However, research shows that… Contingent motivators can do harm That’s right – carrots and sticks don’t work! Many businesses give incentives to get tasks done. If you want a specific task...
Seth Godin Speaks on Marketing Successfully by Leading Through Social Media and Social Movement
His book was great. Don’t have time to read it? This 17 minute lively talk gets the idea across very well.
SEO Needs Patience!
Sorry, but SEO doesn’t always happen overnight. Brad Gosse says it for us: And just using SEO to solve all your business problems won’t work either! Think carefully, and include it as just a part of your marketing mix.