We recently came across this TED talk and it got us thinking – and gave us something to do! So universal and yet so often neglected, the 404 page on your site (and ours) might be a massive missed opportunity. Renny Gleeson explains Have you fixed yours yet?
Videos
Too Much Choice?
Ever walked out of a shop because you just couldn’t decide? Did you go back or did you go somewhere less confusing? Tempting as it is to offer something for everyone, most of us don’t react well to overwhelming choice. In this TED talk, Sheena Iyengar explains how and...
Seth Godin on Spreading Ideas
Some of Seth’s own ideas can seem a bit “out there”, and yet he manages to get them to spread. How does he do this and why is that important to him, to you and to your business? No one can explain better than Seth himself. Can you apply...
Choice, Happiness and Spaghetti Sauce?
Unless you’ve been living in a cave for the last decade or more, you’ll recognise Malcolm Gladwell and/or his book titles (Tipping Point and Blink, among others). Does he lead or does he spot new ideas quicker than the rest of us? Whichever is the case, following him closely...
Seth Godin on The Tribes We Lead
You might have read Seth Godin’s books or his blog posts or you might just have seen his name cropping up. He’s one of the biggest names in marketing – not least because he doesn’t “do marketing” the way most people do marketing. Being distinct is what it’s all...
Dare to Disagree!
Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers — and how great research teams, relationships and businesses allow people to deeply disagree.
The Post-Crisis Consumer: How to Connect With Them
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful...
How the Market Can Keep the Streams Flowing
How to Get Your Ideas to Spread
Need some ideas in the first place? Contact Cinnamon Edge! In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas...
Your Body Language Shapes Who You Are – This is Important in Business Too!
In this interesting video, Amy Cuddy is talking about how one’s body language affects oneself but, as you watch it, think about how your body language (and that of your colleagues and employees) affects how you come across to your clients, customers, prospects and general public. (Not sure? Ask about...
3 ways to (usefully) lose control of your brand
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation – online chatter and spin mean that
What Physics Taught Me About Marketing
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using
Connecting the World
Hector Ruiz, the executive chair of AMD, wants to give Internet access to everyone. In this talk, he shares his extraordinary life story and describes AMD’s 50×15 initiative that calls for connecting 50 percent of the world by 2015.
How to Make a Splash in Social Media
In this 3 minute video, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for
Seth Godin Speaks on Marketing Successfully by Leading Through Social Media and Social Movement
His book was great. Don’t have time to read it? This 17 minute lively talk gets the idea across very well.