[Great story – Ed. Want to keep your marketing stream flowing? Talk with Cinnamon Edge!] With streams and rivers drying up because of over-usage, Rob Harmon has implemented an ingenious market mechanism to bring back the water. Farmers and beer companies find their fates intertwined in the intriguing century-old tale of Prickly Pear Creek.

Rob Harmon is an expert on energy and natural resources policy — looking at smart ways to manage carbon, water and the energy we use every day.