Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers — and how great research teams, relationships and businesses allow people to deeply disagree.
John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful...
Need some ideas in the first place? Contact Cinnamon Edge! In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas...
In this interesting video, Amy Cuddy is talking about how one’s body language affects oneself but, as you watch it, think about how your body language (and that of your colleagues and employees) affects how you come across to your clients, customers, prospects and general public. (Not sure? Ask about...
How many of us tuned in to see this, and then watched it again on YouTube and online news sites? How many
It was like the title says! There was a lot to pack into 35 minutes, but we managed – several people came up afterwards to say
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation – online chatter and spin mean that
Oops! Nobody wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship.
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using
Hector Ruiz, the executive chair of AMD, wants to give Internet access to everyone. In this talk, he shares his extraordinary life story and describes AMD’s 50×15 initiative that calls for connecting 50 percent of the world by 2015.
The special workshop we presented on Wednesday, in partnership with Bury St Edmunds Chamber of Commerce, was very well attended and we’re delighted to say the feedback from delegates has been excellent. We spoke about “Effective Online Marketing for Today’s Businesses”,
We’ve been very happy to support St Nicholas Hospice Care for the last few years, mainly through the Towergate Accumulator Challenge. This year, though, another opportunity arose, with the latest edition of Girls Night Out – a late night sponsored walk (ladies only) around Bury St Edmunds.
More and more people are using the Internet to find businesses – the question is, can your business be found online? As part of the Business Festival, the Bury St Edmunds Chamber of Commerce is teaming up with local Internet Marketing experts Cinnamon Edge to deliver a value-packed ‘online...
In this 3 minute video, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for
Enjoy! More free eBooks?
Writing a sales letter or ad, and copywriter too busy to help, or you want to save money? It’s straight-forward enough to do yourself if you follow these basic guidelines. (And if you’re still too busy, ask us to write your sales letter for you!)
How can networking help with YOUR marketing? The short answer is, networking really helps! You build up a bank of associates and friends, and also gather a lot of marketing information. But networking can be a waste of time if it’s not done properly. Yes, there is a skill...
The Brand of You – Cinnamon Edge Book Now Available on Kindle! No one knows better than the business’ owner what
Today we’re asking, ‘What do you want your prospect to do?’ Recently, a client, Sarah, phoned me: ‘I’d like a flier done.’ ‘OK … but why do you want it?’ I said. She sounded a bit bewildered, and couldn’t really answer me other than to say, ‘Because businesses use...
We’ve just added to Kindle! 63 Ways to Save Your Business . You won’t find too much high-tech stuff in the first eight chapters of 63 Simple Ways to Save Your Business – just genuinely simple things you can do to help you survive and even thrive now and...
Get your FREE copy of Search Engine Optimisation here – written by Jacqui Carrel. Search Engine Optimisation (also known as search engine optimization or SEO) is touted as being very difficult. It is if you don’t know what you are doing but, given the tools and the know-how, any business...
Get your FREE copy of Permission Marketing here – written by Roy Everitt. With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customers have learned to
Just added to Kindle! Niche Seminar Secrets – Bite Size This simple guide to planning and running seminars and workshops will introduce you to the Niche Seminar System that’s used by successful seminar producers around the world.
Poetry for Valentines, from an accomplished poet, written over eight emotional years. From romantic to roistering, cheeky to challenging, a book of genuine poetry for real lovers – of poetry, of people, of love.
Really Simple SEO for Business Owners now released!
How to Become a Foot Care Professional now released!
The Complete Secrets to Seminar Success now released!
Easy Competitor Analysis – How to Find What Your Competitors Are Up To, & How to Benefit From That Valuable Knowledge (Business Building) now released!
The Towergate Accumulator Challenge 2011 The Fifty Quid Challenge (our name for the Towergate Accumulator Challenge) launched this evening! Participating businesses will be given £50 each by the generous Towergate CEO Paul Whittaker – each business then seeks to get as much ROI as possible in the next 3...
