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# Cinnamon Edge

Websites & Digital Marketing for Businesses

## Sitemaps

- [XML Sitemap](https://cinnamonedge.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Latest Tips & News](https://cinnamonedge.co.uk/latest-marketing-tips-and-news/)
- [Don't Struggle Alone](https://cinnamonedge.co.uk/dont-struggle-alone/) - Running a business can seem overwhelming at times. With so much to do and so many things to think about, it sometimes feels like you're getting nothing done...
- [Digital Marketing Options](https://cinnamonedge.co.uk/digital-marketing-options/) - Most of our customers hire us to help them with their digital marketing, and they often begin with an updated or completely new website. The aim for all businesses, though, should be to make sure their marketing is a reliable investment rather than a cost. Digital marketing, in various forms, is often the best way
- [Email Marketing Part One](https://cinnamonedge.co.uk/email-marketing-part-one/) - Wonderful products and brilliant emails won't get you anywhere if the right people aren't reading them, so it all starts with building a targeted list.
- [Email Marketing Part Two](https://cinnamonedge.co.uk/email-marketing-part-two/) - You already capture the contact details of your customers and you have a list of former customers. Now you will want to add potential (or future) customers.
- [Email Marketing Part Three](https://cinnamonedge.co.uk/email-marketing-part-three/) - Even if you spend your waking hours in front of a computer, you still have a real life and will encounter real people, some of whom will be potential customers.
- [Email Marketing Part Four](https://cinnamonedge.co.uk/email-marketing-part-four/) - Now we come to growing your subscriber list online. There are several ways to do this, all dependent on getting people to your website in the first instance.
- [JJ Abrams on The Mystery Box](https://cinnamonedge.co.uk/jj-abrams-on-the-mystery-box/) - This entertaining TED talk from JJ Abrams looks at the power of storytelling in engaging an audience (customers and clients included).
- [Why We Use Wordpress](https://cinnamonedge.co.uk/why-we-use-wordpress-2/) - Why do we use Wordpress for nearly all the website projects we're involved in? And why do we recommend a WP site for most of our clients? Here's why.
- [Too Much Choice?](https://cinnamonedge.co.uk/too-much-choice/) - In this TED talk, Sheena Iyengar explains how too much choice can overwhelm customers and drive them to go elsewhere.
- [Something We Can All Do Today](https://cinnamonedge.co.uk/something-we-can-all-do-today/) - Renny Gleeson explains in this TED talk how your 404 page could be doing so much more for you.
- [Seth Godin on Spreading Ideas](https://cinnamonedge.co.uk/seth-godin-on-spreading-ideas/) - Some of Seth's ideas can seem a bit "out there", and yet he manages to spread them. How does he do this and why is that important to you and to your business?
- [Choice, Happiness and Spaghetti Sauce?](https://cinnamonedge.co.uk/choice-happiness-and-spaghetti-sauce/) - Following Malcolm Gladwell will put you ahead of most people's thinking. Here he's talking about finding and exploiting niche markets.
- [Seth Godin on The Tribes We Lead](https://cinnamonedge.co.uk/seth-godin-on-the-tribes-we-lead/) - Seth Godin doesn't "do marketing" the way most people do marketing. In this TED talk he explains how and why.
- [A Different Way to Think About Marketing](https://cinnamonedge.co.uk/a-different-way-to-think-about-marketing/) - Dan Cobley explains how his love and knowledge of physics helps him see marketing in a very different way.
- [Around the Island](https://cinnamonedge.co.uk/around-the-island/) - Roy's switched his attention in the last couple of weeks to the Collas Crill Round Island Walk. Please sponsor him!
- [What Are You Here For?](https://cinnamonedge.co.uk/what-are-you-here-for/) - Deep, eh? No, not really. In business, especially a new or small business, you can spend a lot of time doing a lot of different things and you might even do most of them pretty well. But we've come across a few people recently who seem to want to do everything, even when (sometimes especially
- [Why We Worry About You](https://cinnamonedge.co.uk/why-we-worry-about-you/) - Your business is different. Despite what others might tell you, your business is different, because it's yours. Telling you your business is the same as everyone else's doesn't just undervalue the unique contribution you make, it should also set your alarm bells ringing. After all, if we treated your business the same as all our
- [Why Mobile Websites are a Waste](https://cinnamonedge.co.uk/why-mobile-websites-are-a-waste/) - The need for a mobile-friendly site is bigger than ever. In fact, it's overwhelming, but things have changed. Contact us for help.
- [Why We Use Wordpress](https://cinnamonedge.co.uk/why-we-use-wordpress/) - Wordpress now powers 22 percent of all websites worldwide and is still growing in popularity, but why do we use it for our website projects?
- [Join us on June 12th?](https://cinnamonedge.co.uk/join-us-on-june-12th/) - Susie Andrade, MD of CISA, presents a workshop on such matters as risk and corporate governance and the need to align boardroom activity with business growth.
- [Breakfast Networking is a Big Hit](https://cinnamonedge.co.uk/breakfast-networking-is-a-big-hit/) - The first two Jersey Chamber networking breakfasts have been and gone, and it's already clear that the idea is a big hit with Jersey business owners
- [Who's Your Favourite Customer?](https://cinnamonedge.co.uk/whos-your-favourite-customer/) - Ask yourself that one simple question and you'll have gone a long way towards choosing your best approach to finding more of the same, or at least very similar.
- [Breakfast Club Details Confirmed](https://cinnamonedge.co.uk/breakfast-club-details-confirmed/) - Jersey Chamber of Commerce has confirmed the time, date and location for their first ever Breakfast Networking event. The first meeting takes place at The Niche, in Bond Street, from 8.am on Thursday 20th March, and will finish around an hour later. We'll also have a speaker at the event, Mike Freer from BWCI who
- [Jersey Chamber's New Breakfast Networking Club](https://cinnamonedge.co.uk/jersey-chambers-new-breakfast-networking-club/) - Great News for Jersey Business Owners "Interestingly over 50% of members join Chamber for networking opportunities so we have a responsibility to you, our members, to provide more networking events which we hope you will find attractive." - from the Jersey Chamber websiteGreat news for smaller businesses in Jersey - The first Jersey Chamber Breakfast
- [What's Behind The Cinnamon Edge Logo?](https://cinnamonedge.co.uk/whats-behind-the-cinnamon-edge-logo/) - Spice up your marketing! We sometimes get asked about the origin of the Cinnamon Edge logo. The story casts new light on our unique emblem.
- [How to Avoid the Clients From Hell](https://cinnamonedge.co.uk/how-to-avoid-the-clients-from-hell/) - How to get more of the clients you really want and none of those you don't
- [Website Services for Law Firms](https://cinnamonedge.co.uk/website-services-for-law-firms/) - You need a modern, professional and easy to update website that gets found by your ideal clients and persuades them to get in touch. That's what we'll deliver.
- [Joining Jersey Chamber of Commerce](https://cinnamonedge.co.uk/joining-jersey-chamber-of-commerce/) - We've always been keen and active members of our local Chamber of Commerce. Previously, this was the Bury St Edmunds Chamber, and we're still in touch with our old friends there (fellow members and officials). As soon as we came to Jersey, we made contact with the Jersey Chamber of Commerce, and we're now confirmed
- [Google, SEO and Your Website](https://cinnamonedge.co.uk/google-seo-and-your-website/) - Although Google declined to make an an announcement, saying they had "nothing to announce", there's little doubt that some adjustments to their algorithms took place in August and again early in September. There was a lot of chatter about it in SEO circles... We saw a brief dip in our clients' visitor numbers (just for
- [QR Codes](https://cinnamonedge.co.uk/qr-codes/) - What are QR codes, how can you make the, what will they do for your business and where can we use them? FREE report (no signup req'd)
- [Dare to Disagree!](https://cinnamonedge.co.uk/dare-to-disagree/) - Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers -- and how great research teams, relationships and businesses allow people to deeply disagree. The former CEO of five businesses, Margaret Heffernan explores the all-too-human thought patterns
- [The Post-Crisis Consumer: How to Connect With Them](https://cinnamonedge.co.uk/the-post-crisis-consumer-how-to-connect-with-them/) - [Need help reaching your modern-day consumers? Contact Cinnamon Edge!- Ed] John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending. John Gerzema uses data, analysis
- [How the Market Can Keep the Streams Flowing](https://cinnamonedge.co.uk/how-the-market-can-keep-the-streams-flowing/) - [Great story - Ed. Want to keep your marketing stream flowing? Talk with Cinnamon Edge!] With streams and rivers drying up because of over-usage, Rob Harmon has implemented an ingenious market mechanism to bring back the water. Farmers and beer companies find their fates intertwined in the intriguing century-old tale of Prickly Pear Creek. Rob
- [How to Get Your Ideas to Spread](https://cinnamonedge.co.uk/how-to-get-your-ideas-to-spread/) - Need some ideas in the first place? Contact Cinnamon Edge! In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
- [Your Body Language Shapes Who You Are - This is Important in Business Too!](https://cinnamonedge.co.uk/your-body-language-shapes-who-you-are-this-is-important-in-business-too/) - In this interesting video, Amy Cuddy is talking about how one's body language affects oneself but, as you watch it, think about how your body language (and that of your colleagues and employees) affects how you come across to your clients, customers, prospects and general public. (Not sure? Ask about our mystery shopping services!) Body language
- [3 ways to (usefully) lose control of your brand](https://cinnamonedge.co.uk/3-ways-to-usefully-lose-control-of-your-brand/) - The days are past (if they ever existed) when a person, company or brand could tightly control their reputation - online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control,
- [Felix Baumgartner's Jump: Brave - and Fantastic Marketing Too!](https://cinnamonedge.co.uk/felix-baumgartners-jump-brave-and-fantastic-marketing-too/) - How many of us tuned in to see this, and then watched it again on YouTube and online news sites? How many views did Red Bull and their 'Red Bull Gives You Wings' slogan get seen? Sadly, the team at Cinnamon Edge aren't contemplating trying this out in the near future but, hey, we can
- [Cinnamon Edge Talk on How to Write Engaging Content & Use it to Your Business Advantage at Chamber Breakfast](https://cinnamonedge.co.uk/cinnamon-edge-talk-on-how-to-write-engaging-content-use-it-to-your-business-advantage-at-chamber-breakfast/) - 01284 767193 http://cinnamonedge.co.uk/training Cinnamon Edge Talk on How to Write Engaging Content & Use it to Your Business Advantage at Chamber Breakfast
- [What Physics Taught Me About Marketing](https://cinnamonedge.co.uk/what-physics-taught-me-about-marketing/) - Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using
- [404: The Story of a Page Not Found](https://cinnamonedge.co.uk/404-the-story-of-a-page-not-found/) - Oops! Nobody wants to see the 404: Page Not Found. But as...
- ["An Invaluable Workshop"](https://cinnamonedge.co.uk/an-invaluable-workshop/) - Our Effective Online Marketing workshop on 19 September was well received. Cinnamon Edge presented in partnership with Bury St Edmunds Chamber of Commerce
- [Connecting the World](https://cinnamonedge.co.uk/connecting-the-world/) - Hector Ruiz, the executive chair of AMD, wants to give Internet access to everyone. In this talk, he shares his extraordinary life story and describes AMD's 50x15 initiative that calls for connecting 50 percent of the world by 2015. The executive chairman of AMD, Hector Ruiz is devoted to his company's 50x15 initiative, which seeks
- [How to Make a Splash in Social Media](https://cinnamonedge.co.uk/how-to-make-a-splash-in-social-media/) - In this 3 minute video, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
- [Four Crucial Things You Need to Do to Build Your List](https://cinnamonedge.co.uk/four-crucial-things-you-need-to-do-to-build-your-list/) - There are many ways that can spread the word about your sites in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.
- [Getting People ('Traffic') to Your Site...and a Caveat](https://cinnamonedge.co.uk/getting-people-traffic-to-your-site-and-a-caveat/) - There are many ways to get visitors to your site, including: Pay Per Click (PPC) advertising Inbound links from other, relevant or complementary, sites Articles (online and offline) Email marketing (more to come...) Advertising through someone else’s email (you ‘sponsor’ it) Viral marketing (if yuou're not familiar with this term it is highly effective, and all above board!) Other
- [Build Your List Using Opt-Ins](https://cinnamonedge.co.uk/71/) - Opt-In Lists - Introduction Having an opt-in list will help you build a list of prospects who are interested in your service or product. Once you build your list, you can send out emails and letters to promote to your 'subscribers'. In the sidebar of this site, you can see the form we use for
- [Seth Godin Speaks on Marketing Successfully by Leading Through Social Media and Social Movement](https://cinnamonedge.co.uk/seth-godin-speaks-on-marketing-successfully-by-leading-through-social-media-and-social-movement/) - His book was great. Don't have time to read it? This 17 minute lively talk gets the idea across very well.
- [SEO Needs Patience!](https://cinnamonedge.co.uk/109/) - Sorry, but SEO doesn't always happen overnight. Brad Gosse says it for us: And just using SEO to solve all your business problems won't work either! Think carefully, and include it as just a part of your marketing mix.
- [Are Your Business Reward Systems COSTING You?](https://cinnamonedge.co.uk/are-your-business-reward-systems-costing-you/) - A lot of businesses use motivators to, well, motivate their staff. You may well be one of them. However, research shows that... Contingent motivators can do harm That's right - carrots and sticks don't work! Many businesses give incentives to get tasks done. If you want a specific task done, this system can still work.
- [Short But Sweet Video For a Client](https://cinnamonedge.co.uk/short-but-sweet-video-for-a-client/)
- [The Socially Powered Enterprise - what it is and why it matters](https://cinnamonedge.co.uk/the-socially-powered-enterprise-what-it-is-and-why-it-matters/) - Are you using social media marketing in your business? No? Well, then think again. Stunning stats in this presentation - including the one which says that this year, 2010, Millennials (the X and Y generations) will surpass the Boomers' generation in the workforce. Implications? View on: The Socially Powered Enterprise: #SM201 View more presentations from Eric Weaver.
- [Marketing & Customer Care Tips Via The Placebo Effect](https://cinnamonedge.co.uk/marketing-customer-care-tips-via-the-placebo-effect/) - Yup, watch this video on the placebo effect by Ben Goldacre (the famous doctor who exposes dubious science dressed up to look valid), and you'll also find out out about marketing your product and customer care. Enjoy.
- [What Every Company Should Know About Using Social Media and Twitter During A Recession](https://cinnamonedge.co.uk/what-every-company-should-know-about-using-social-media-and-twitter-during-a-recession/) - Not using social media marketing yet? Now's the time to start. Enjoy this helpful and succinct slide show! (Remember, though, it's just part of an overall marketing plan.) What Every Company Should Know About Using Social Media and Twitter During A Recession View more presentations from Fluid Studio.
- [Create Your Niche](https://cinnamonedge.co.uk/create-your-niche/) - How could you adapt this tip to your business?
- [Where is YOUR business on Google?](https://cinnamonedge.co.uk/where-is-your-business-on-google/)
- [Social Media Revolution: Make Sure You Get Your Spot!](https://cinnamonedge.co.uk/social-media-revolutio/) - If you're not using social media in your advertising, you're missing out:
- [10 Ways to Half the Cost of Your Advertising](https://cinnamonedge.co.uk/10-ways-to-half-the-cost-of-your-advertising/) - Yes, You Can Halve The Cost Of Your Advertising If you have to pay for your advertising (say your news release didn’t get taken up, for example, but you really want to get the message across NOW), make sure you get the best ROI (return on investment) you can. One reason small business advertising doesn’t
- [Why You Need to Watch Out for Competitors](https://cinnamonedge.co.uk/why-you-need-to-watch-out-for-competitors/) - At the moment, I am the only cobbler in the town. What if a competitor moves into the area?
- [Listening Get Results](https://cinnamonedge.co.uk/listening-get-results/) - Active Listening A marketing friend said to people he mentors, "Can you ask a lot of questions?" I think a good part to add to that must be, "Are you a good listener?" It's very easy, when someone has just started giving an answer, to assume you know what they're going to say (and fill
- [4 More Ways to Market Yourself For Free](https://cinnamonedge.co.uk/4-more-ways-to-market-yourself-for-free/) - We spoke in the last article about three ways to market yourself in a low cost or free way. Here are four more. 1. Set up joint ventures Use joint venturing where you have one asset, and another business has a complementary one. You approach your clients (or theirs) jointly, and split the profits. For
- [3 ways to Get Free Marketing](https://cinnamonedge.co.uk/3-ways-to-get-free-marketing/) - There are many ways to get noticed by prospects and current clients for free or very little cost. Here are three of them. 1. Get on the phone and call your 21 best customers or prospects ... and ask them what they need and want rather than selling what you think they need to them.
- [Tricks of the Mind](https://cinnamonedge.co.uk/tricks-of-the-mind/) - If you understand what it is that makes us respond, you can use the knowledge to develop your marketing approach. Here are a few pointers: Your brain has three main areas. The outer cortex is known as the 'new brain' and is where rational thought takes place. The middle part of your brain deals with
- [Increase Your Sales Quickly - Know Your Clients](https://cinnamonedge.co.uk/increase-your-sales-quickly-know-your-clients/) - It's no good having a great USP if you don't know much about your potential clients. Being the cheapest printer in the area might not matter if your prospects are well-off professionals: they may go for the printer who goes for a mix of quality and speed, for instance. So, for a good marketing campaign,
- [Increase Your Sales Quickly - Follow Up Several Times With Each Prospect & Client](https://cinnamonedge.co.uk/increase-your-sales-quickly-follow-up-several-times-with-each-prospect-client/) - There is a tradition in marketing that says that you need an average of at least seven contacts with a potential customer before you get a sale. It might go something like this: The potential customer calls or emails you or signs up to your list. (That's the first contact.) You reply. (That's the second
- [Automate Your List Building?](https://cinnamonedge.co.uk/automate-your-list-building/) - Here's a copy of the talk we did at October's First Friday Club with the Bury St Edmunds Chamber of Commerce. It was on why you need to build a list and how to automate the process. (If you want to see the notes as well, click on the link. This will take you to
- [Why Does Good Business Writing Matter?](https://cinnamonedge.co.uk/why-does-good-business-writing-matter/) - Business writing workshops Poor Writing Lets You and Your Business Down Read on to find out why - and to find out what you can do about it. Poor writing can really let you and your business down for the reasons outlined below. The corollary is, of course, true! Good writing leads to better communication, time
- [Google Places - Why You Need to Get YOUR Listing and Optimise It](https://cinnamonedge.co.uk/google-places-why-you-need-to-get-your-listing-and-optimise-it/) - Cinnamon Edge Places Workshop Google Places is that part that pops up on page one for many searches – it currently comprises: A map on one side and details of up to seven of those businesses on the other The map has pointers on it, showing where those businesses are located These details have links to the businesses’
- [Why YOU Need Your Google Places Listing](https://cinnamonedge.co.uk/why-you-need-your-google-places-listing/) - Call 01284 753912 to find out how your business can BENEFIT from Google Places - come to a Google Places workshop (next one is 31 March 2011), or we can do it for you.
- [The Towergate Accumulator Challenge 2011](https://cinnamonedge.co.uk/the-towergate-accumulator-challenge-2011/) - The Fifty Quid Challenge (our name for the Towergate Accumulator Challenge) launches this evening! Participating businesses will be given £50 each by the generous Towergate CEO Paul Whittaker - each business then seeks to get as much ROI as possible in the next 3 1/2 months. All proceeds will go to Bury St Edmund's St Nicholas Hospice Care. Have a look at the first of our Challenge 2011 videos...
- [Competitor Analysis - Cinnamon Edge Book Now Available on Kindle](https://cinnamonedge.co.uk/competitor-analysis-cinnamon-edge-book-now-available-on-kindle/) - Easy Competitor Analysis - How to Find What Your Competitors Are Up To, & How to Benefit From That Valuable Knowledge (Business Building) [Kindle Edition] now released! When I talk about one of the services we offer, a common response is, “Competitor analysis? What’s that and why would I need it?” Another one I get
- [Seminar & Workshops Secrets - Cinnamon Edge Book Now Available on Kindle](https://cinnamonedge.co.uk/seminar-workshops-secrets-cinnamon-edge-book-now-available-on-kindle/) - The Complete Secrets to Seminar Success [Kindle Edition] now released! Seminars and workshops are an excellent way to promote your business or brand, while the seminar model is an outstanding business in its own right. This comprehensive book, in 21 chapters plus a bonus chapter and appendix, details everything you will ever need to know
- [How to Become a Foot Care Professional - Cinnamon Edge Book Now Available](https://cinnamonedge.co.uk/how-to-become-a-foot-care-professional-cinnamon-edge-book-now-available/) - How to Become a Foot Care Professional [Kindle Edition] now released! This short but informative book shows how YOU can become a foot care professional, no matter what your background is. Jacqui Carrel answers these questions and more: :: Can I get into foot care without a degree? (Clue: Yes! The author shows you how you
- [Really Simple SEO For Business Owners - Cinnamon Edge Book Now Available](https://cinnamonedge.co.uk/really-simple-seo-for-business-owners-cinnamon-edge-book-now-available/) - Really Simple SEO for Business Owners [Kindle Edition] now released! SEO (search engine optimisation) doesn't have to be complicated - or expensive - to be effective. This short book explains the exact methods the author has used to get several local business' websites onto the top pages of Google quickly, and without spending a penny.
- [Irregular Beats of the Heart - Poetry for Valentines - Book Now Available](https://cinnamonedge.co.uk/irregular-beats-of-the-heart-poetry-for-valentines-book-now-available/) - Poetry for Valentines, from an accomplished poet, written over eight emotional years. From romantic to roistering, cheeky to challenging, a book of genuine poetry for real lovers - of poetry, of people, of love. 5* Reviews for Irregular Beats of the Heart Amazon’s T&Cs mean we can’t show them here, but do go to the
- [Niche Seminar Secrets - Bitesize Edition - Cinnamon Edge Book Now Available on Kindle](https://cinnamonedge.co.uk/niche-seminar-secrets-bitesize-edition-cinnamon-edge-book-now-available-on-kindle/) - Just added to Kindle! Niche Seminar Secrets - Bite Size [Kindle Edition] This simple guide to planning and running seminars and workshops will introduce you to the Niche Seminar System that's used by successful seminar producers around the world. Use the knowledge to promote your existing business, or yourself, or use seminars and workshops as
- [Permission Marketing - Cinnamon Edge Book Now Available on Bookboon](https://cinnamonedge.co.uk/permission-marketing-cinnamon-edge-book-now-available-on-bookboon/) - Get your FREE copy of Permission Marketing here - written by Roy Everitt. With marketing messages reaching saturation point in many people’s lives, getting your company’s message listened to is an ever-increasing challenge. Customers have learned to tune out most of this daily barrage of information, and “pushing” your marketing becomes less and less effective. Get
- [Free Search Engine Optimisation Book for You to Download](https://cinnamonedge.co.uk/free-search-engine-optimisation-book-for-you-to-download/) - Enjoy! More free eBooks?
- [Search Engine Optimisation - SEO - Cinnamon Edge Book Now Available on Bookboon](https://cinnamonedge.co.uk/search-engine-optimisation-seo-cinnamon-edge-book-now-available-on-bookboon/) - Get your FREE copy of Search Engine Optimisation here - written by Jacqui Carrel. Search Engine Optimisation (also known as search engine optimization or SEO) is touted as being very difficult. It is if you don’t know what you are doing but, given the tools and the know-how, any business can optimise their website so that’s
- [How Can Networking Help With Your Marketing? Part 1](https://cinnamonedge.co.uk/how-can-networking-help-with-your-marketing-part-1/) - How can networking help with YOUR marketing? The short answer is, networking really helps! You build up a bank of associates and friends, and also gather a lot of marketing information. But networking can be a waste of time if it's not done properly. Yes, there is a skill to it - read on to find out
- [63 Ways to Save Your Business – Cinnamon Edge Book Now Available ](https://cinnamonedge.co.uk/63-ways-to-save-your-business-cinnamon-edge-book-now-available/) - You won’t find too much high-tech stuff in the first eight chapters of 63 Simple Ways to Save Your Business – just genuinely simple things you can do to help you survive and even thrive now and beyond.
- [What Do You Want Your Prospects to DO?](https://cinnamonedge.co.uk/what-do-you-want-your-prospects-to-do/) - Read on to find out why that was the wrong answer, and what you need to do before you write a flier, article, or anything to do with your business.
- [The Brand of You – Cinnamon Edge Book Now Available on Kindle](https://cinnamonedge.co.uk/the-brand-of-you-cinnamon-edge-book-now-available-on-kindle/) - The Brand of You – Cinnamon Edge Book Now Available on Kindle! No one knows better than the business' owner what that business is trying to achieve and nobody else has the same overview of a business, its resources and talents as the person at the helm. There are numerous ways you can represent and
- [Writing Sales Letters 101](https://cinnamonedge.co.uk/writing-sales-letters-101/) - Writing a sales letter or ad, and copywriter too busy to help, or you want to save money? It's straight-forward enough to do yourself if you follow these basic guidelines. (And if you're still too busy, ask us to write your sales letter for you!) Sales Letter Headline Start with an attention-grabbing headline. You have a
- [Ways To Reduce Your PPC Marketing Cost](https://cinnamonedge.co.uk/ways-to-reduce-your-ppc-marketing-cost/) - PPC is Pay Per click Marketing. Not sure what that is? Just do a search on Google or another search engine and look to the left (and sometimes the top) for 'sponsored listings'. You, the business owner, set these up so only interested parties see the adverts. If they click on the adf, you pay
- [New Workshop - Effective Online Marketing Coming Up!](https://cinnamonedge.co.uk/effective-online-marketing-worksho-coming-up/) - Join us on 19 September for this Business Festival Workshop in conjunction with the Bury St Edmunds Chamber of Commerce.
- [Happy to Help the Hospice](https://cinnamonedge.co.uk/happy-to-help-the-hospice/) - Girls Night Out raised a record-breaking amount on Saturday 15 September.

## Pages

- [Get Your Business Noticed](https://cinnamonedge.co.uk/) - Want more business? Call Cinnamon Edge on 01534 742461 We offer a mix of Marketing, SEO, Writing, Workshops, Consultancy and more. Friendly & Effective.
- [FAQs](https://cinnamonedge.co.uk/faqs/) - Toggle the questions to open/close the answers. Got another question? Just contact Cinnamon Edge.
- [Contact Cinnamon Edge](https://cinnamonedge.co.uk/contact/) - Marketing services, consultancy and training with Cinnamon Edge. Call +44 (0)1534 742461.
- [Websites](https://cinnamonedge.co.uk/websites/) - Website Building Having a website is a really important part of your marketing mix and profit-making strategies! From two page brochure sites to e-commerce sites selling your goods online, we can build your websites for you! We work with start ups and established businesses to create the websites they need - sites that persuade visitors
- [Write Your own Book Workshop: How to be Seen as the EXPERT in Your Field](https://cinnamonedge.co.uk/how-to-write-your-own-book-and-be-seen-as-the-expert/) - "Discover How Writing a Book Will Position You to Dominate Your Market...and Find Out How to Write it Yourself!" LIMITED PLACES - BOOK NOW! Click on this link for a PDF of the details. Call us on 01284 753 912 or 07766 011 391 Or email jacqui@cinnamonedge.co.uk Cinnamon Edge and The Bury St Edmunds
- [Free Marketing Report](https://cinnamonedge.co.uk/free-marketing-report/) - 5 simple ways to get your business noticed ahead of your competitiors! Free report; sign up here. Or call 01534 742461 | Cinnamon Edge marketing and workshops
- [Writing](https://cinnamonedge.co.uk/writing/) - Content matters even more with Google's recent changes!
- [Business Writing Workshops](https://cinnamonedge.co.uk/business-writing-workshops/) - Business Writing Workshops Are you writing what you think readers should see rather than what they want to see? Are you finding it harder to write compelling business literature than you thought? Do you wish you could reach your prospects with your words? Then this Best Business Writing workshop is for you! We find with
- [Writing Workshops](https://cinnamonedge.co.uk/writing-workshops/)
- [Write a Business Book Workshop](https://cinnamonedge.co.uk/write-a-business-book-workshop/) - Write a Business Book as a Marketing (Kudos) Tool - and be Able to Sell it Too! Yes, it's easier to write a book than you think! Why would you want one? Well, they confer instant expert status (and envy!) on you when you hand one over to a prospect. We'll show you how you can
- [Workshops Testimonials](https://cinnamonedge.co.uk/workshops-testimonials/) - Workshop Testimonials Content Creation & Content Marketing Workshop Testimonials Content Marketing was a very enjoyable one day workshop covering many ways of advertising your business. The format was very relaxed and interactive and I came away with several new ideas and constructive techniques for writing advertorials, web pages and general articles. Linda Birnie After attending
- [In-House Workshops](https://cinnamonedge.co.uk/workshops-at-your-place/) - Cinnamon Edge Marketing Workshops at Your Premises Our Cinnamon Edge workshops for all comers are shown here. We also run workshops at your business, and organise seminars. We will run them either at your premises or at a venue or your choice. Contact us to find out more! Ask us about the courses, seminars and workshops
- [Workshop: Run Your Own Workshops and Seminars Workshop](https://cinnamonedge.co.uk/run-your-own-workshops-and-seminars-workshop/) - Run Your Own Workshops & Seminars Workshop Another great way to get noticed and increase your client base and profits is to run your own workshops or seminars. In fact, we are running a workshop on how to do that! Click here for details. Can't wait that long? Call us to find out how we can
- [Website & Marketing Help for Foot Care Practitioners](https://cinnamonedge.co.uk/website-and-marketing-help-for-foot-care-practitioners/) - For foot care professionals - from nail cutting services to podiatrists. Dear foot care practitioner Do you have enough business? You are probably very good at your profession, but that doesn't mean you know how to build a business, with an effective website that gets seen and wins you clients, or how else to let prospective clients know
- [Wait!](https://cinnamonedge.co.uk/wait/) - One Time Offer Before we take you to your download page, we'd like to offer you this one-time opportunity: Consultation for only £47... instead of £470 - that's just 1/10 of the usual price! You will get 2-4 hours of our time (where we delve into your marketing needs) and a written report on our findings
- [Upgrade Your Website with Cinnamon Edge](https://cinnamonedge.co.uk/upgrade-your-website-with-cinnamon-edge/) - You know you need a website and you probably already have one, but is it working for your business? Might it even be holding you back? 01534 742461
- [Training and Workshops](https://cinnamonedge.co.uk/training-and-workshops/) - Inhouse Training & Workshops Need some marketing, writing or digital marketing help... but want to learn how to do it yourself rather than have us do it for you? It's simple - just come to one of our workshops* (we keep the numbers small), or ask about our inhouse training - we can run these sessions in
- [Testimonials](https://cinnamonedge.co.uk/testimonials/) - Call 01534 742461. As you can see, Cinnamon Edge has some delighted clients! Find out how we can delight you by getting your business seen by the right people.
- [Terms & Conditions](https://cinnamonedge.co.uk/terms-conditions/) - We like to keep these simple so here, without gobbledegook, are our terms and conditions: An initial contract will be agreed on and you will write or email verifying you have a) seen it, b) understand it and c) will keep to it - we will too! We keep in regular contact with one another
- [Success](https://cinnamonedge.co.uk/resources-success/) - Resources Downloads Plenty more coming soon! Each will open as a PDF in a new window for you to read on the page, save or print: NetRep ~ Online reputation management and marketing - what it is and how to make yours great - and what happens if you don't do it! Content ~ How to
- [Special offers for WWMJ attendees 10 October 2015](https://cinnamonedge.co.uk/wwmj-oct-2015/) - It was good to see you at the event and thanks for listening. Hope to see you again soon! ~ Jacqui Carrel Notes Click here for the notes from my talk - a PDF opens in new tab/window and can be read online, printed and downloaded. Offer One Free upgrade to higher value package. For
- [Website Services for Law Firms](https://cinnamonedge.co.uk/services/website-services-for-law-firms/) - You need a modern, professional, easy to update website that gets found by your ideal clients and persuades them to get in touch. So that's what we'll deliver.
- [Web Marketing for Accountants](https://cinnamonedge.co.uk/services/web-marketing-for-accountants/) - Accountants need a modern, professional, easy to update website that gets found by your ideal clients and persuades them to get in touch. Get yours here
- [Digital Marketing](https://cinnamonedge.co.uk/services/digital-marketing/) - Need to get seen online by people who want to buy from you? We can help! 01534 742461 - national & international clients
- [Services](https://cinnamonedge.co.uk/services/)
- [SEO (Search Engine Optimisation)](https://cinnamonedge.co.uk/seo/) - Call 01534 742461 to find out how to get your site noticed by the right people! We can do the work for you, or show you what to do. Cinnamon Edge SEO.
- [Resources](https://cinnamonedge.co.uk/resources/) - Resources Just leave your name and email to access your free resources. You will also receive occasional alerts, tips and updates. Sign up below for immediate access to your resources Name: Email: We respect your email privacy (You can unsubscribe at any time.)[/one_half_last]
- [Privacy Policy](https://cinnamonedge.co.uk/privacy-policy/) - Cinnamon Edge Privacy & Earnings Policy This policy is effective from 27 September 2012. Cinnamon Edge is committed to ensuring that your privacy is protected so, if we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance
- [Photography](https://cinnamonedge.co.uk/photography/) - Would you like your website, blog and business literature brightened up... and not have to use 'stock photos'? Would you like photos to use to brighten up your office walls, and in calendars, slideshows and videos that showcase your business? Would you like photos to help you with your social media and SEO? Then we can help! Our
- [Online Content](https://cinnamonedge.co.uk/online-content/)
- [Offers](https://cinnamonedge.co.uk/offers/) - Current Offers from Cinnamon Edge Because of the value of these offers there are only a handful of both left! Contact us now to claim yours! Website Analysis NetRep Sorry, all gone! Look out for new offers soon! The reputation you and your business have online can mean a lot in attracting people to your business, so
- [Marketing For Foot Health Care Practitioners](https://cinnamonedge.co.uk/marketing-for-foot-health-care-practitioners/) - Bespoke marketing esecially for foot health care practitioners/professionals. Call 01534 742461
- [Get Into Foot Care - download page](https://cinnamonedge.co.uk/fc-jkerwat3/) - Thanks for requesting your report! Here's the link: The benefits of becoming a foot care practitioner - and what to look for in your training provider. (The report will open in a new tab/window so you can read it straight off the screen, or save and/or print it.) Website and marketing offers! Click here for details
- [Free Reports Download](https://cinnamonedge.co.uk/downloadreportonlyasef2109342u/) - Thank you! Here's your FREE report, 5 Simple Ways to Get Your Business Noticed, with our compliments. Click on this link to download it (NOTE: If you save these reports, you will need Adobe PDF Reader to read them. Click here if you don't have it - it is a free download.) ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ January Bonus No-cost
- [Digital Marketing](https://cinnamonedge.co.uk/digital-marketing/) - Digital Marketing - Getting You Seen Online There's no point in having a super-duper website if people aren't finding you when they search online! It's just as bad if they find your website and click away quickly. If your business isn't coming up in Google and more, then contact us for us to help you.
- [Content Creation](https://cinnamonedge.co.uk/content-creation/) - Content creation and content marketing services and training. Get the maximum effect with your content.
- [companws](https://cinnamonedge.co.uk/companws/) - Thank you for purchasing "Easy Competitor Analysis to Help Your Business - How To Find Out What Your Competitors Are Up To, & How To Benefit From That Valuable Knowledge"! Click on these links to get the accompanying worksheets - a PDF will open in a new page for you to download or print. You
- [Book Publishing (Digital & Hard Copy)](https://cinnamonedge.co.uk/book-publishing/) - Publish your book in digital format or print with help from Cinnamon Edge. Editing, proofing and publishing.
- [Authority & Credibility](https://cinnamonedge.co.uk/credibility-and-authority/) - The more people see you and your business as authorities in your industry the more likely they are to want your products and services and to tell their friends
- [About](https://cinnamonedge.co.uk/about-us/) - Marketing consultancy and services from Cinnamon Edge
- [Business Writing](https://cinnamonedge.co.uk/business-writing/) - Business communications and writing services, advice and training from Cinnamon Edge. Internal and external business writing
- [cfq34gabc2](https://cinnamonedge.co.uk/cfq34gabc2/) - Standard Brochure Website A simple website with under 10 pages, a contact form with social media (Facebook, Twitter etc.) icons. Content optimised for SEO. • Meeting to discuss requirements • Up to five email addresses • Social Media icons • Search engine optimised • Onsite training session • Daily backups e.g. Jersey Genealogy £800+ Advanced
- [c-njWP120 ](https://cinnamonedge.co.uk/c-njwp120/) - The E-Myth Revisited (synopsis) (PDF opens in new page) SEO for Business (non-synopsis, with brief summary at end) (PDF opens in new page) Summary of The Nutcracker

## Categories

- [Other](https://cinnamonedge.co.uk/category/other/)
- [Marketing](https://cinnamonedge.co.uk/category/marketing/)
- [Websites](https://cinnamonedge.co.uk/category/getting-found-online/websites/)
- [PPC (Pay Per Click)](https://cinnamonedge.co.uk/category/getting-found-online/ppc-pay-per-click/)
- [Email Marketing](https://cinnamonedge.co.uk/category/marketing/email-marketing/)
- [Google](https://cinnamonedge.co.uk/category/getting-found-online/google/)
- [Social Media](https://cinnamonedge.co.uk/category/getting-found-online/social-media/)
- [Mystery Shopping](https://cinnamonedge.co.uk/category/mystery-shopping/)
- [Publications](https://cinnamonedge.co.uk/category/writing-and-publishing/our-publications/)
- [SEO (Search Engine Optimisation)](https://cinnamonedge.co.uk/category/getting-found-online/seo-search-engine-optimisation/)
- [Training & Workshops](https://cinnamonedge.co.uk/category/training-and-workshops/)
- [Writing & Publishing](https://cinnamonedge.co.uk/category/writing-and-publishing/)
- [News](https://cinnamonedge.co.uk/category/news/)
- [Cinnamon Edge Publishing](https://cinnamonedge.co.uk/category/cinnamon-edge-2/cinnamon-edge-publishing/)
- [Cinnamon Edge](https://cinnamonedge.co.uk/category/cinnamon-edge-2/)
- [Charity Involvement](https://cinnamonedge.co.uk/category/cinnamon-edge-2/charity-involvement/)
- [Chamber of Commerce](https://cinnamonedge.co.uk/category/cinnamon-edge-2/chamber-of-commerce/)
- [Getting Found Online](https://cinnamonedge.co.uk/category/getting-found-online/)
- [Writing Training & Workshops](https://cinnamonedge.co.uk/category/training-and-workshops/writing-training-and-workshops/)
- [Online Marketing Training & Workshops](https://cinnamonedge.co.uk/category/training-and-workshops/online-marketing-training-and-workshops/)
- [Sales Letters / Direct Mail](https://cinnamonedge.co.uk/category/writing-and-publishing/sales-letters-direct-mail/)
- [Networking & Network Marketing](https://cinnamonedge.co.uk/category/marketing/networking-network-marketing/)
- [Online Marketing](https://cinnamonedge.co.uk/category/marketing/online-marketing-marketing/)
- [Offline Marketing](https://cinnamonedge.co.uk/category/marketing/offline-marketing/)
- [Business Literature](https://cinnamonedge.co.uk/category/writing-and-publishing/business-literature/)
- [Online Content](https://cinnamonedge.co.uk/category/writing-and-publishing/online-content/)
- [Competitor Analysis](https://cinnamonedge.co.uk/category/marketing/competitor-analysis-marketing/)
- [Google Places](https://cinnamonedge.co.uk/category/getting-found-online/google-places-getting-found-online/)
- [List Building](https://cinnamonedge.co.uk/category/marketing/list-building-marketing/)
- [Increase Sales & Profits](https://cinnamonedge.co.uk/category/marketing/increase-sales-and-profits/)
- [Sales & Selling](https://cinnamonedge.co.uk/category/marketing/sales-and-selling/)
- [Advertising](https://cinnamonedge.co.uk/category/marketing/advertising-marketing/)
- [Videos](https://cinnamonedge.co.uk/category/videos/)
- [Branding](https://cinnamonedge.co.uk/category/marketing/branding-marketing/)
- [QR Codes](https://cinnamonedge.co.uk/category/marketing/qr-codes/)
- [Mobile Marketing](https://cinnamonedge.co.uk/category/marketing/mobile-marketing/)
- [Content and storytelling](https://cinnamonedge.co.uk/category/content-and-storytelling/)

## Tags

- [List building](https://cinnamonedge.co.uk/tag/list-building/)
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- [50 quid challenge](https://cinnamonedge.co.uk/tag/50-quid-challenge-2/)
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- [workshop](https://cinnamonedge.co.uk/tag/workshop/)
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- [permission marketing](https://cinnamonedge.co.uk/tag/permission-marketing/)
- [search engine optimisation](https://cinnamonedge.co.uk/tag/search-engine-optimisation/)
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- [kindle book](https://cinnamonedge.co.uk/tag/kindle-book/)
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- [competitor analysis](https://cinnamonedge.co.uk/tag/competitor-analysis/)
- [upsells](https://cinnamonedge.co.uk/tag/upsells/)
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- [incentives](https://cinnamonedge.co.uk/tag/incentives/)
- [staff](https://cinnamonedge.co.uk/tag/staff/)
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- [reddit](https://cinnamonedge.co.uk/tag/reddit/)
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- [whales](https://cinnamonedge.co.uk/tag/whales/)
- [viral marketing](https://cinnamonedge.co.uk/tag/viral-marketing/)
- [internet access](https://cinnamonedge.co.uk/tag/internet-access/)
- [physics](https://cinnamonedge.co.uk/tag/physics/)
- [dan cobley](https://cinnamonedge.co.uk/tag/dan-cobley/)
- [404 pages](https://cinnamonedge.co.uk/tag/404-pages/)
- [not found](https://cinnamonedge.co.uk/tag/not-found/)
- [renny gleeson](https://cinnamonedge.co.uk/tag/renny-gleeson/)
- [content writing](https://cinnamonedge.co.uk/tag/content-writing/)
- [felix baumgartner](https://cinnamonedge.co.uk/tag/felix-baumgartner/)
- [red bull](https://cinnamonedge.co.uk/tag/red-bull/)
- [body language](https://cinnamonedge.co.uk/tag/body-language/)
- [mystery shopping](https://cinnamonedge.co.uk/tag/mystery-shopping-2/)
- [dare to disagree](https://cinnamonedge.co.uk/tag/dare-to-disagree/)
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- [Websites](https://cinnamonedge.co.uk/tag/websites/)
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- [Email Marketing](https://cinnamonedge.co.uk/tag/email-marketing/)
- [Google](https://cinnamonedge.co.uk/tag/google/)
- [Social Media](https://cinnamonedge.co.uk/tag/social-media/)
- [digital marketing](https://cinnamonedge.co.uk/tag/digital-marketing/)