QR Codes are a great mobile tool. QR stands for Quick Response and a QR Code stores data which can be read digitally by:
- Scanners in stores or using the camera
- QR code readers which are installed on smartphones
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QR or ‘quick response’ codes are like square bar codes that use squares instead of bars. These codes hold information such as a website address, some text, contact information or an SMS message.
Businesses, charities, schools, individuals and government bodies can use QR Codes to reach prospects and customers with offers, updates and alerts.
Most smartphones now come with QR readers ready installed. Mobile users who don’t have them can download them for free from mobile phone manufacturers’ sites.
A QR Code can be used to provide links to:
- Web, blog and Places pages
- Details on new products
- Details of what’s on (at the local cinema, for example)
They can also be used to take you to a text message, to an opt-in list, or to download people’s details (as a vCard).
QR Codes can be printed on anything – even t-shirts! The uses for a QR Code are endless and we’ll look at some more examples in this free report.