What is SEO (search engine optimisation) and why does it matter in digital marketing?

SEO helps search engines (like Google and Bing) find your site. This means when someone types in a search for your type of business and location, you could be up there on the first page. People rarely look at listings beyond the first page – and sometimes don’t even scroll to the bottom of page one!

More and more people search online before they buy (either online or by coming to you), so a good website presence is essential…and the prettiest site in the world is no good if it is not being seen!

What is SEO?

SEO, or search engine optimisation, is what we do to make your site irresistible to the search engines! That means you have a much bigger chance of the search engines (such as Google) showing your site when people are searching for your type of business.

SEO can be:

– Onsite, through the content and the website code

– Offsite, but yours, where your media (eg, documents, ebooks, photos and videos) are optimised so that people can find you through them

– Offsite, where different ‘properties’ (other sites, blogs, social media, sharing sites, etc), linked to your site, achieve ‘traction’, or ‘engagement’ with Likes, Shares, Tweets and so on.

We can do it for you, or show you how to do it yourself! Contact Cinnamon Edge to help you with your SEO.