John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful...
It was like the title says! There was a lot to pack into 35 minutes, but we managed – several people came up afterwards to say
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using
The special workshop we presented on Wednesday, in partnership with Bury St Edmunds Chamber of Commerce, was very well attended and we’re delighted to say the feedback from delegates has been excellent. We spoke about “Effective Online Marketing for Today’s Businesses”,
We’ve been very happy to support St Nicholas Hospice Care for the last few years, mainly through the Towergate Accumulator Challenge. This year, though, another opportunity arose, with the latest edition of Girls Night Out – a late night sponsored walk (ladies only) around Bury St Edmunds.
More and more people are using the Internet to find businesses – the question is, can your business be found online? As part of the Business Festival, the Bury St Edmunds Chamber of Commerce is teaming up with local Internet Marketing experts Cinnamon Edge to deliver a value-packed ‘online...
The Towergate Accumulator Challenge 2011 The Fifty Quid Challenge (our name for the Towergate Accumulator Challenge) launched this evening! Participating businesses will be given £50 each by the generous Towergate CEO Paul Whittaker – each business then seeks to get as much ROI as possible in the next 3...
Cinnamon Edge Places Workshop Google Places is that part that pops up on page one for many searches – it currently comprises: A map on one side and details of up to seven of those businesses on the other The map has pointers on it, showing where those businesses are located These...
Here’s a copy of the talk we did at October’s First Friday Club with the Bury St Edmunds Chamber of Commerce. It was on why you need to build a list and how to automate the process. (If you want to see the notes as well, click on the...
There is a tradition in marketing that says that you need an average of at least seven contacts with a potential customer before you get a sale. It might go something like this: The potential customer calls or emails you or signs up to your list. (That’s the first...
If you understand what it is that makes us respond, you can use the knowledge to develop your marketing approach. Here are a few pointers: Your brain has three main areas. The outer cortex is known as the ‘new brain’ and is where rational thought takes place. The middle...
We spoke in the last article about three ways to market yourself in a low cost or free way. Here are four more.
Active Listening A marketing friend said to people he mentors, “Can you ask a lot of questions?” I think a good part to add to that must be, “Are you a good listener?” It’s very easy, when someone has just started giving an answer, to assume you know what...
When you’re working out what marketing you’re going to do when, keep in mind future scenarios, and play a ‘what if’ game.
If you’re not using social media in your advertising, you’re missing out:
Not using social media marketing yet? Now’s the time to start. Enjoy this helpful and succinct slide show! (Remember, though, it’s just part of an overall marketing plan.) What Every Company Should Know About Using Social Media and Twitter During A Recession View more presentations from Fluid Studio.
Are you using social media marketing in your business? No? Well, then think again. Stunning stats in this presentation – including the one which says that this year, 2010, Millennials (the X and Y generations) will surpass the Boomers’ generation in the workforce. Implications? View on: The Socially Powered Enterprise: #SM201...
