It’s no good having a great USP if you don’t know much about your potential clients. Being the cheapest printer in the area might not matter if your prospects are well-off professionals: they may go for the printer who goes for a mix of quality and speed, for instance....
Clients
Listening Get Results
Active Listening A marketing friend said to people he mentors, “Can you ask a lot of questions?” I think a good part to add to that must be, “Are you a good listener?” It’s very easy, when someone has just started giving an answer, to assume you know what...
Why You Need to Watch Out for Competitors
When you’re working out what marketing you’re going to do when, keep in mind future scenarios, and play a ‘what if’ game.
The Socially Powered Enterprise – what it is and why it matters
Are you using social media marketing in your business? No? Well, then think again. Stunning stats in this presentation – including the one which says that this year, 2010, Millennials (the X and Y generations) will surpass the Boomers’ generation in the workforce. Implications? View on: The Socially Powered Enterprise: #SM201...