Today we’re asking, ‘What do you want your prospect to do?’ Recently, a client, Sarah, phoned me: ‘I’d like a flier done.’ ‘OK … but why do you want it?’ I said. She sounded a bit bewildered, and couldn’t really answer me other than to say, ‘Because businesses use...
writing
Why Does Good Business Writing Matter?
Business writing workshops Poor Writing Lets You and Your Business Down Read on to find out why – and to find out what you can do about it. Poor writing can really let you and your business down for the reasons outlined below. The corollary is, of course, true! Good...