The Post-Crisis Consumer: How to Connect With Them

[Need help reaching your modern-day consumers? Contact Cinnamon Edge!- Ed] ┬áJohn Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In┬áthis talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising

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