Ever walked out of a shop because you just couldn’t decide? Did you go back or did you go somewhere less confusing?
Tempting as it is to offer something for everyone, most of us don’t react well to overwhelming choice. In this TED talk, Sheena Iyengar explains how and why we may need to offer less choice if we want to sell more.
Do you try too hard to please everyone and wonder why too many of them don’t buy?