Ask yourself that one simple question and you’ll have gone a long way towards choosing your best approach to finding more of the same, or at least very similar.

Better yet, by tapping into the emotional aspect, you’re sidestepping a big part of the analysis process – ‘favourite’ is a feeling, not an intellectual analysis.

Only then do you need to start analysing why that customer was your favourite – what particular qualities do they have or what was/is special about your relationship with them? Was it easy communication, prompt payment, a friendly attitude or something else you really value? Who are they and where would you find more clients like that?

As long as you don’t overlook the need to make money, you’re taking a huge step when you listen to your heart as well as your head.

Naturally, we’ll be more than happy to help you tune your marketing to find more of the kind of customers you like and want.